Navigating Strategy Revenue Planning in Today’s VUCA environment

Navigating Strategic Revenue Planning

The Customer-Buying Journey The importance of Account-Based Marketing and Sales integration.

Account Based Marketing Velocity Magazine  

Account-based marketing. The integration of sales and marketing to co-create a customer-centric solution.

Listen to a webinar with Kate Burda and Dominque Côté on the importance of account-based marketing and the integration of sales and marketing. Breaking down silos & leveraging today’s marketing capabilities to create a value-based solution  

Point of Inspiration vs. Point of Sale…ummm. dahhhh!

Quick quiz… if you manufactured soccer balls,  where would you rather have customers notice you?    At the sporting good store, were there are 30 other soccer ball companies or at the point where the coach hands mom the list of equipment for Ronaldo Jr. Hopefully you choose the later.   The point of inspiration. […]

Welcome to Kate Burda & Co.

Welcome to Kate Burda & Co. Thank you for visiting our new website. I hope you found it informative and that you will return often to follow our blog on business insights, experiences, and success stories in sales and marketing and revenue management. We all know of companies whose revenue strategy is to push sales […]