Leaving Stale Sales Strategies Behind

To Elevate and Accelerate Customer Engagement.

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How CSM Achieved 9% YOY Rate Growth

Coupled With 9.2% YOY Revenue

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Hyatt Continued Market Share Dominance

With 24 Months Of Consecutive RevPAR Growth

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Mapping A More Effective Performance Path For Your Business

Elevating Revenue Performance: A Strategic Performance Pathway

Companies may follow relatively standard finance and operations principles and sales and marketing practices, but every company’s situation and revenue management challenges are unique.

Most companies we work with do have some issues in common, for example:

  • They may not have  a true connection between their financial vision and strategy, and their sales and marketing goals and tactical processes.
  • Their sales or marketing teams may need more experience, leadership, or are overwhelmed by operations goals.
  • Both on the finance and sales, teams may not have the strategic direction and innovation to move revenues to the next level and to execute.
  • Or, sales and marketing are managed by a team of investors who focus only on the bottom line.

We don’t have a one-size-fits-all answer. What Kate Burda & Co. does have is a layered methodology that we customize to set a revenue strategy that connects people, from your C-suites to your sales and marketing teams to your customers, to increase customer engagement, revenue efficiency and management, market share and growth, and ROI across your organization.

Using the power of clarity and connection, we map a strategic performance path to get your company where you want it to be.

What we hear from leaders

“Our targets are increasing, but we keep doing the same thing?”
Science & Strategy: who we hunt

“Are we showing up relevant to our customers? How do we not become commoditized?”
Process & Customer Engagement: how we hunt

“We have to develop our people. We can’t afford the cost of turnover and talent is hard to find.”
Art & Talent Optimization: how we develop

“We have a lot of reporting, but does it show how or if we are doing better?”
Revenue Performance & Metrics: how we measure

Where You Win

Where You Win: the Kate Burda & Company Performance Pathway
Click the graphic to see it full size.

Four cornerstones surround the three revenue drivers, sales, marketing and pricing. We build each one through Foundation, Framework and Focus until the result is profitable growth.

Every journey begins somewhere. We bring clarity to your current processes and challenges and build strategies and opportunities for growth. We do this through the Performance Pathway:

  • Science & Strategy: connecting strategy to financial and sales goal planning to put vision to action.
  • Process & Customer Engagement: connecting sales processes, effective customer engagement and presentation, and delivery.
  • Art & Talent Optimization: connecting sales teams with their authentic skills and performance in the art of the sale.
  • Revenue Performance & Metrics: connecting performance to measurable goals and outputs.

Then we set a strategic path to elevate performance at each cornerstone, progressing through three critical levels of the Performance Pathway.

  • Foundation: building the ‘new way to work’ that is relevant in today’s economy.
  • Framework: bring the framework to make the uncommon habit.
  • Focus: governance, cadence and coaching to create repeatable results.

For more information on how our approach can increase revenue and profitability to a higher level, connect with us.