Understanding The Origin Of Revenue Performance

“What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.”

Welcome to Kate Burda & Co. We understand why you’re here. You know there are best-in-class revenue organizations in every industry – and you are looking at elevating your team in key areas.   It could be that revenue has fallen short and you are taking a good hard look some gaps and opportunities. Or possibly preparing for the future and strategically align your revenue team.  In any case, there is action that needs to be taken. Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection. That insight, often overlooked, is a critical component in our approach to enhancing revenue strategies. In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes, and the authentic connection of sales teams to financial operations as well as to your customers. Clarity is the key to execution and performance; connection elevates that performance. But why should you entrust Kate Burda & Co. to set strategy for revenue management, sales and marketing? Because we’ve been where you are now… READ MORE »

Our latest blog contribution

  • The Customer-Buying Journey The importance of Account-Based Marketing and Sales integration.

    February 24, 2020

    Account Based Marketing Velocity Magazine  

    Read More »