Right, or Just Lucky?
Insights, hindsights and foresights
Right,
or just lucky?
10 questions to ask before you lock next year’s budget, and what the leaders who hit the top line do differently at budget time.
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An 8-page read. Free.
Last year’s number. Plus a percentage.
Very scientific.
Most plans get approved without anyone being able to say where the growth really comes from. Here’s what we find in budget reviews, every year.
01
Last year plus a percentage isn’t a plan.
It’s a guess with a spreadsheet.
02
A story isn’t a strategy.
Most plans explain last year. Few explain next year.
03
Activity isn’t performance.
If every tactic gets done and the number doesn’t move, the tactics didn’t work.
04
More data hasn’t meant better decisions.
Most tools tell you what happened. Few tell you what to do next.
Hindsight
16:1 looked like a win.
It was a loss.
16:1
reported, and called a win
22:1
needed to break even
8:1
with the right customer
Inside the report
Four insights. One hindsight. Three foresights. Ten questions.
Start with this one: which of last year’s results were right, and which were just lucky?
Get the report- $1.2 million, before the year started. How one segment got budgeted on autopilot.
- 5% and 90%. Our own data on where marketing and tactics really point.
- A strategy that reads like a formula. What to ask for instead of a story.
- 10 questions for the room. The top line, sales, marketing and the whole plan.
About Kate Burda & Co.
28 years turning strategy into top-line revenue.
Every engagement starts with the Revenue Reveal: a senior-led look at what really drove last year, and where next year’s growth comes from.
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