Finding something new to explore in every experience.

  • Tell me what it is you want to do with this wild and precious life

    April 12, 2018

    Tell me, what is it you plan to do with your one wild and precious life? -Mary Oliver. Our work comes to one core principle, “how do we serve others so that they become and in turn we become, greater than who we were before we met.” In working alongside a current client, I shared […]

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  • A walk in the co-innovation woods

    March 5, 2018

    How we see people is how we treat them. How we treat them is what they become. –Goethe My grandfather shared that with me when I was young. That is one of the reasons why Goethe is one of my favorite poets. We have the privilege of serving people, their teams, and the overall organization. […]

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  • The expansion and contraction of revenue. How do we compete and be relevant in the new economy?

    October 18, 2017

    Has the robust economy of the past let us get flabby? Throughout the year I have seen three critical effects from the strong economy from years past and the following contraction in the past year. 1- Sales team’s business acumen has decreased and has seeming fallen back to transactional selling with little understanding of consultative […]

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  • DISRUPTION…is a bad word or just an alarm clock?

    February 13, 2017

    In the past few years, the hospitality industry has seen more disruption than in the past. Third-party booking channels, OTAs, metasearch sites… they have all entered our industry and captured the attention of everyone. Yet, they shouldn’t have been a surprise. Innovative digital business solutions such as Uber and Airbnb have been proliferating for years. […]

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  • Optimizing and Activating Revenue within the “Tri-Fecta”

    January 30, 2017

    Kate Burda & Co. was asked to do a two-part series on revenue growth.   Optimizing and Activating Revenue Channels was the second part of the series.    The 45 minute webinar looks at how not only managing revenue, but how does one optimize it through not only Revenue Management, Sales, and Marketing.

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  • Your Customers want to share their experience with others…so let them!

    December 12, 2016

    During a weekend getaway, we were running from here to there trying to fill the weekend with as much holiday cheer as 48 hours could contain.   We ducked into the Four Seasons to have a cup of hot chocolate with a bit of holiday spike to get us through the rest of the afternoon. The wait […]

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  • Branding….Do you leverage your team to tell your story?

    September 20, 2016

    During recent travels to Berlin for work with a client, I had to stop into a department store to pick up some forgotten items.   As designed, as I was leaving a sales representative from Dior caught my interest and 15 minutes later I had a package of ‘much needed’ purchases from the designer. I told […]

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  • Webinar on Accelerating Revenue Channels.

    August 25, 2016

    Kate & Co. was asked to do a webinar for AAHOA on How do hotel owners, management, asset managers on how to accelerate revenue within revenue channels?   Although the thinking seems fairly rudimentary it isn’t as common as one might believe.     Enjoy the webinar.   Contact us on the Connect page to […]

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  • Welcome to Kate Burda & Co.

    June 12, 2016

    Welcome to Kate Burda & Co. Thank you for visiting our new website. I hope you found it informative and that you will return often to follow our blog on business insights, experiences, and success stories in sales and marketing and revenue management. We all know of companies whose revenue strategy is to push sales […]

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