Finding something new to explore in every experience.
We must “Reinvent” our approach to be effective in the Return. Rather than waiting for the return.
Revenue Effectiveness…What worked in the past. Worked in the pastRead More »
A Focus on Revenue during Disruption
We are working with companies on how to strategize during this time to become bigger, better, faster, stronger in the return. We were excited to be apart of a discussion turned article for Hotel Management. Please enjoy and keep looking out for more conversation and insights for the strategy planning of “Retreat, Reinvent, Return” […]Read More »
The Customer-Buying Journey The importance of Account-Based Marketing and Sales integration.
Account Based Marketing Velocity MagazineRead More »
Account-based marketing. The integration of sales and marketing to co-create a customer-centric solution.
Listen to a webinar with Kate Burda and Dominque Côté on the importance of account-based marketing and the integration of sales and marketing. Breaking down silos & leveraging today’s marketing capabilities to create a value-based solutionRead More »
Point of Inspiration vs. Point of Sale…ummm. dahhhh!
Quick quiz… if you manufactured soccer balls, where would you rather have customers notice you? At the sporting good store, were there are 30 other soccer ball companies or at the point where the coach hands mom the list of equipment for Ronaldo Jr. Hopefully you choose the later. The point of inspiration. […]Read More »
Tell me what it is you want to do with this wild and precious life
Tell me, what is it you plan to do with your one wild and precious life? -Mary Oliver. Our work comes to one core principle, “how do we serve others so that they become and in turn we become, greater than who we were before we met.” In working alongside a current client, I shared […]Read More »
A walk in the co-innovation woods
How we see people is how we treat them. How we treat them is what they become. –Goethe My grandfather shared that with me when I was young. That is one of the reasons why Goethe is one of my favorite poets. We have the privilege of serving people, their teams, and the overall organization. […]Read More »
The expansion and contraction of revenue. How do we compete and be relevant in the new economy?
Has the robust economy of the past let us get flabby? Throughout the year I have seen three critical effects from the strong economy from years past and the following contraction in the past year. 1- Sales team’s business acumen has decreased and has seeming fallen back to transactional selling with little understanding of consultative […]Read More »
DISRUPTION…is a bad word or just an alarm clock?
In the past few years, the hospitality industry has seen more disruption than in the past. Third-party booking channels, OTAs, metasearch sites… they have all entered our industry and captured the attention of everyone. Yet, they shouldn’t have been a surprise. Innovative digital business solutions such as Uber and Airbnb have been proliferating for years. […]Read More »
Optimizing and Activating Revenue within the “Tri-Fecta”
Kate Burda & Co. was asked to do a two-part series on revenue growth. Optimizing and Activating Revenue Channels was the second part of the series. The 45 minute webinar looks at how not only managing revenue, but how does one optimize it through not only Revenue Management, Sales, and Marketing.Read More »