Insights
We must “Reinvent” our approach to be effective in the Return. Rather than waiting for the return.
Revenue Effectiveness…What worked in the past. Worked in the past
A Focus on Revenue during Disruption
We are working with companies on how to strategize during this time to become bigger, better, faster, stronger in the return. We were excited to
The Customer-Buying Journey The importance of Account-Based Marketing and Sales integration.
Account Based Marketing Velocity Magazine
Account-based marketing. The integration of sales and marketing to co-create a customer-centric solution.
Listen to a webinar with Kate Burda and Dominque Côté on the importance of account-based marketing and the integration of sales and marketing. Breaking down
Point of Inspiration vs. Point of Sale…ummm. dahhhh!
Quick quiz… if you manufactured soccer balls, where would you rather have customers notice you? At the sporting good store, were there are 30 other
Tell me what it is you want to do with this wild and precious life
Tell me, what is it you plan to do with your one wild and precious life? -Mary Oliver. Our work comes to one core principle,
A walk in the co-innovation woods
“How we see people is how we treat them. How we treat them is what they become.” (Goethe) My grandfather shared that with me when
The expansion and contraction of revenue. How do we compete and be relevant in the new economy?
Has the robust economy of the past let us get flabby? Throughout the year I have seen three critical effects from the strong economy from
DISRUPTION…is a bad word or just an alarm clock?
In the past few years, the hospitality industry has seen more disruption than in the past. Third-party booking channels, OTAs, metasearch sites… they have all
Follow along on LinkedIn
Kate shares what she is seeing in revenue strategy, sales and marketing on LinkedIn.